Want customers who love you?

We all want customers who come back again and again. Customers who you love helping. But how do you go from one-time purchasers to engaged, loyal advocates? Work with us to increase customer engagement, drive retention and amplify sales.


Data Insight

Understand who your best customers are, where they are, their preferences and behaviour.

Customer Strategy

Build a customer journey that attracts, engages and retains your ideal customers.



Connect with your customers through innovative, multichannel campaigns that deliver on user experience and ROI.

Direct Mail

We’ll manage your campaign from concept to delivery, including response handling and attribution.


Create highly relevant, highly targeted conversations – at scale. Personalisation can rocket your results.

Systems Integration

Integrate your systems to achieve better results, in shorter timeframes and with greater efficiency.


We are customer engagement specialists. A boutique agency, we specialise in services to help you to attract, convert and retain customers. But that’s not all.

Our experience means that we focus on building long-lasting, happy customer relationships. Using data insight, creative campaigns and innovative technology, we’ll help you to grow and nurture a loyal, valuable customer base.

We work with companies across a broad range of sectors, including membership, financial, logistics, retail and lifestyle brands.

“We have a longstanding relationship with Nicki and Relativity. Their solution meets our requirements for last minute changes to products, services and rates, giving us total flexibility when communicating with customers.”

Manager, Global Logistics Company

“We’re delighted - both in terms of the activity, and the insight it delivered about our customers. The team was really committed to delivering on the objectives.”

Claire Round, English National Opera

“Nicki was always driving improvements in personalisation and variable data, and helped us to improve our fundraising effectiveness and donor retention.”

Samantha Lane, Gurka Welfare Trust

“Relativity’s knowledge in marketing and data management ensure that we identify and connect with our customers in the most timely, creative and engaging way.”

Katy Ingram, Feather & Black


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Here to support you

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We’re here to support your business Well, these certainly are unprecedented times. At the moment I’m sure we’re all adjusting to how COVID-19 is affecting our families, friends and working life. But we need to keep going. At Relativity, we remain here to support you...

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We talk a lot about personalisation and its benefits for increasing customer engagement and conversions. Yet, to drive seamless, integrated campaigns across multiple channels requires innovative technology. XMPie is the software platform we use to deliver your...

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Celebrating 10 Years Using the XMPie Platform Read the interview with our own Nicki Mackin by Multichannel Marketing Software Provider, XMPie. Nicki Mackin, Co-founder & Managing Director of Relativity IM, specialises in campaign personalisation, data management...

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